One of my key achievements was helping launch Reliance Telecom’s first Direct-to-Consumer (D2C) platform, which directly connected the brand with its end consumers, revolutionizing its digital strategy. For Raymond, I led the development of a B2B solution tailored for the U.S. market, integrating cutting-edge 3D digital technology for the front-end experience, while the backend operations were powered in India.

Additionally, I was instrumental in the creation of Raymond’s D2C platform, MyRaymond, which empowered the brand to design products, build a unique consumer identity, and engage with customers directly—laying the foundation for ongoing revenue generation.

In parallel, I helped Raymond modernize its traditional retail business by creating a centralized reporting ecosystem for over 1,500 stores. Each store was given a digital identity, with unique branding based on city, pincode, and product category, resulting in increased foot traffic and brand visibility. To complement this, I launched hyperlocal ad campaigns, targeting consumers at a neighborhood level to drive conversions—these systems are still in use today, contributing significantly to Raymond’s retail success.