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How GMB Drives Business: A Real-World Case Study in Action
Mastering GMB for 1,500+ Locations: Raymond Limited’s Journey in Local Digital Transformation
Overview
This case study explores the digital transformation of Raymond Limited, a leading retail business. By driving business with GMB (Google My Business), we created a customized digital ecosystem for each of their 1,500+ locations. This involved establishing individual GMB profiles for every store, meticulously optimized for maximum visibility and customer engagement.
The results were impressive. Through strategic driving business with GMB, we significantly improved local search rankings, enhanced customer interaction, and drove a substantial increase in foot traffic to physical stores, ultimately leading to a boost in sales
The Challenge
The company faced several challenges, primarily due to fragmented and inconsistent online store identities. Many GMB pages were either incomplete, outdated, or nonexistent, leading to poor local search performance and minimal customer engagement. This lack of visibility not only hurt the company’s online presence but also prevented the stores from fully capitalizing on customer reviews and interactions.
The fragmentation of each store’s digital identity meant missed opportunities for growth, inconsistent messaging, and reduced customer trust—ultimately affecting foot traffic and sales.
The Goal
Our goal was to create a centralized, standardized digital ecosystem for all 1,500 stores, optimizing their individual GMB profiles for maximum visibility, customer engagement, and brand consistency. Specifically, we focused on:
- Improving local search rankings to boost visibility in search results.
- Increasing customer interactions, including reviews and profile engagement.
- Addressing negative reviews promptly to maintain a positive reputation.
- Leveraging hyperlocal marketing to drive more foot traffic to each store.
- Promoting new products tailored to customer demographics.
- Running store-specific campaigns based on competitive benchmarking.
The Approach
To achieve these goals, we took the following steps:
- Addressed Inaccuracies and Duplicates: We identified and resolved inaccuracies and duplicate listings across all 1,500 store profiles, ensuring consistency and accuracy.
- Optimized GMB Profiles: We updated each profile with accurate, up-to-date information, including store hours, location details, services, and product offerings.
- Implemented Location-Based Keywords: We integrated relevant, location-specific keywords into each store’s profile to improve local search visibility.
- Encouraged Customer Engagement: We implemented strategies to encourage customer reviews and interactions, such as asking customers for feedback and responding to reviews promptly.
- Leveraged Audience Insights: By analyzing performance data for each store, we identified areas for improvement and tailored strategies to meet the unique needs of each location.
The Results
The impact of our efforts was clear:
- 50% increase in website visits through Google Search and Maps, driving more online traffic and store visibility.
- 30% rise in customer engagement, including more review submissions and profile interactions, building trust with potential customers.
- 114% growth in foot traffic to physical stores, thanks to improved local search rankings.
- 15% increase in sales, directly attributable to higher visibility and more customers visiting stores.
- 5.84% Return on Spend (ROS), demonstrating the effectiveness of our strategy in driving tangible business results.
Conclusion
By developing a unified digital ecosystem and optimizing Google My Business profiles for all 1,500 stores, we were able to enhance both the online and offline presence of the company. This project highlights the power of local SEO and the importance of a strong digital identity in driving growth within local communities.
The results speak for themselves—through strategic GMB optimization, we successfully boosted online visibility, increased customer engagement, and drove more foot traffic to the stores, leading to a measurable increase in sales.
Contact Me
Ready to boost your store’s digital presence and drive more sales? Let’s talk!
Gaurav Bhaskar
GB-Digital Hub
digitalhubgb@gmail.com
